{"id":3587,"date":"2022-05-06T09:25:05","date_gmt":"2022-05-06T09:25:05","guid":{"rendered":"http:\/\/prwestglobal.com\/?page_id=3587"},"modified":"2024-08-14T21:56:50","modified_gmt":"2024-08-14T21:56:50","slug":"turquality-danismanligi","status":"publish","type":"page","link":"http:\/\/www.prwestglobal.com\/index.php\/uzmanliklarimiz\/turquality-danismanligi\/","title":{"rendered":"Turquality Dan\u0131\u015fmanl\u0131\u011f\u0131"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/1&#8243; tablet_width_inherit=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221;][vc_column_text]TURQUALITY\u00ae, \u00fclkemizin rekabet avantaj\u0131n\u0131 elinde bulundurdu\u011fu ve markala\u015fma potansiyeli olan \u00fcr\u00fcn gruplar\u0131na sahip firmalar\u0131m\u0131z\u0131n, \u00fcretimlerinden pazarlamalar\u0131na, sat\u0131\u015flar\u0131ndan sat\u0131\u015f sonras\u0131 hizmetlerine kadar b\u00fct\u00fcn s\u00fcre\u00e7leri kapsayacak \u015fekilde y\u00f6netsel bilgi birikimi, kurumsalla\u015fma ve geli\u015fimlerini sa\u011flayarak uluslararas\u0131 pazarlarda kendi markalar\u0131yla global bir oyuncu olabilmeleri ve s\u00f6z konusu markalar arac\u0131l\u0131\u011f\u0131yla olumlu T\u00fcrk mal\u0131 imaj\u0131n\u0131n olu\u015fturulmas\u0131 ve yerle\u015ftirilmesi amac\u0131yla olu\u015fturulmu\u015f devlet destekli ilk ve tek markala\u015fma program\u0131d\u0131r.<\/p>\n<p><strong>TURQUALITY\u00ae Program\u0131n\u0131n oda\u011f\u0131nda, klasik ihracat desteklerinden farkl\u0131 olarak salt ihracat\u0131 art\u0131rmak yerine firmalar\u0131n markala\u015fma hedeflerine katk\u0131da bulunmak yer al\u0131yor.<\/strong><\/p>\n<h3>TURQUALITY\u00ae\u2019nin Misyonu<\/h3>\n<ul class=\"list\">\n<li>K\u00fcresel T\u00fcrk markalar\u0131ndan yurti\u00e7inde lokomotif olu\u015fturmak<\/li>\n<li>\u015eirketlerin marka g\u00fcc\u00fc ve kurumsal altyap\u0131s\u0131n\u0131 g\u00fc\u00e7lendirmek<\/li>\n<li>Yurti\u00e7inde marka bilinci ve fark\u0131ndal\u0131\u011f\u0131 yaratmak<\/li>\n<\/ul>\n<h3>TURQUALITY\u00ae\u2019nin Hedefleri<\/h3>\n<ul class=\"list\">\n<li>Marka potansiyeli olan firmalara global bir marka olma yolunda finansal kaynak sa\u011flamak.<\/li>\n<li>Global T\u00fcrk markalar\u0131 yaratabilmek i\u00e7in firmalar\u0131n ve markalar\u0131n\u0131n geli\u015fimlerine y\u00f6nelik strateji, operasyon, organizasyon ve teknoloji dan\u0131\u015fmanl\u0131\u011f\u0131 \u00e7al\u0131\u015fmalar\u0131 ile destek olmak.<\/li>\n<li>Program kapsam\u0131nda bulunan firmalar\u0131n y\u00f6netim birimlerine y\u00f6nelik e\u011fitim deste\u011fi vermek.<\/li>\n<li>Yurtd\u0131\u015f\u0131nda olumlu T\u00fcrk mal\u0131 imaj\u0131n\u0131n olu\u015fturulmas\u0131 ve tutundurulmas\u0131 i\u00e7in ileti\u015fim ve tan\u0131t\u0131m faaliyetlerinde bulunmak.<\/li>\n<li>T\u00fcrk firmalar\u0131n\u0131n marka bilincini art\u0131rmak.<\/li>\n<li>T\u00fcrk firmalar\u0131n\u0131n pazar bilgisi dahilinde aksiyon alabilmeleri i\u00e7in istihbarat deste\u011fi sa\u011flamak.<\/li>\n<li>Se\u00e7ilmi\u015f T\u00fcrk markalar\u0131 i\u00e7in bir ink\u00fcbat\u00f6r ve kataliz\u00f6r olmak.<\/li>\n<\/ul>\n<div>\n<h3>Marka Destek Program\u0131 Nedir?<\/h3>\n<p>Turquality\u00ae destek program\u0131n\u0131n bir alt program\u0131d\u0131r. K\u0131smen yeterli firmalar buraya al\u0131n\u0131r.<\/p>\n<p>Turquality\u00ae program\u0131na ba\u015fvuruldu\u011funda yap\u0131lan de\u011ferlendirmeler sonucunda firma 100 \u00fczerinden 50 ile 80 puan aras\u0131nda al\u0131rsa Marka program\u0131na, 80 ve \u00fcst\u00fc al\u0131rsa Turquality program\u0131na yerle\u015ftirilmektedir.<\/p>\n<p>Belirli ba\u015fl\u0131klardaki temel desteklerden s\u0131n\u0131rl\u0131 miktarda faydalan\u0131l\u0131r.<\/p>\n<p>Marka destek kapsam\u0131nda y\u0131ll\u0131k toplam \u00fcst limit 2,7 M $.<\/p>\n<p>Her harcama kaleminin s\u0131n\u0131f\u0131 ayr\u0131 say\u0131ld\u0131\u011f\u0131 i\u00e7in, bir kalemde yap\u0131lan eksik harcama di\u011ferine aktar\u0131lmaz.<\/p>\n<\/div>\n[\/vc_column_text][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"<p>[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; column_element_spacing=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243;&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2837,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3587","page","type-page","status-publish"],"_links":{"self":[{"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/pages\/3587","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/comments?post=3587"}],"version-history":[{"count":3,"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/pages\/3587\/revisions"}],"predecessor-version":[{"id":3591,"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/pages\/3587\/revisions\/3591"}],"up":[{"embeddable":true,"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/pages\/2837"}],"wp:attachment":[{"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/media?parent=3587"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}