{"id":3618,"date":"2022-05-06T14:43:01","date_gmt":"2022-05-06T14:43:01","guid":{"rendered":"http:\/\/prwestglobal.com\/?page_id=3618"},"modified":"2024-06-15T21:15:00","modified_gmt":"2024-06-15T21:15:00","slug":"saglik-iletisimi","status":"publish","type":"page","link":"http:\/\/www.prwestglobal.com\/index.php\/uzmanliklarimiz\/saglik-iletisimi\/","title":{"rendered":"Sa\u011fl\u0131k \u0130leti\u015fimi"},"content":{"rendered":"

PRWEST Global Consulting olarak, 10 y\u0131l\u0131 a\u015fan tecr\u00fcbemiz ile sa\u011fl\u0131k sekt\u00f6r\u00fcne y\u00f6nelik \u00f6zel ileti\u015fim \u00e7\u00f6z\u00fcmleri \u00fcretiyoruz.<\/p>\n

Teknolojinin h\u0131zla geli\u015fmesine ba\u011fl\u0131 olarak, sa\u011fl\u0131k sekt\u00f6r\u00fcyle ilgili de g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda; obezite, kalp ve damar hastal\u0131klar\u0131, \u00e7ocuk hastal\u0131klar\u0131, uyu\u015fturucu ve sigara ba\u011f\u0131ml\u0131l\u0131\u011f\u0131, kulak burun bo\u011faz hastal\u0131klar\u0131 vb. sa\u011fl\u0131kla ilgili bir\u00e7ok alanda t\u0131p bilimi, tek ba\u015f\u0131na yeterli i\u015fleve sahip de\u011fildir.<\/p>\n

Bu noktada olduk\u00e7a \u00f6nemli bir misyona sahip olan \u201csa\u011fl\u0131k ileti\u015fimi\u201d, ileti\u015fim stratejileriyle birlikte toplumsal ve bireysel sa\u011fl\u0131\u011f\u0131n geli\u015ftirilmesine destek amac\u0131yla kullan\u0131lan ve kamu yarar\u0131n\u0131n \u00f6ncelik haline getirildi\u011fi, \u00e7ok disiplinli bir alan olarak kar\u015f\u0131m\u0131za \u00e7\u0131km\u0131\u015ft\u0131r.<\/p>\n

Sa\u011fl\u0131k ileti\u015fimi disiplini, \u00f6zellikle son y\u0131llarda d\u00fcnyan\u0131n her yan\u0131nda oldu\u011fu gibi \u00fclkemizde de b\u00fcy\u00fck \u00f6nem kazanm\u0131\u015f ve bu kapsamda yap\u0131lan \u00e7al\u0131\u015fmalar ve geli\u015ftirilen stratejilere de ciddi \u00f6l\u00e7\u00fcde a\u011f\u0131rl\u0131k verilmi\u015ftir.<\/p>\n

Sa\u011fl\u0131kla ilgili hizmetlerin de t\u0131pk\u0131 teknoloji gibi h\u0131zl\u0131 bir geli\u015fim g\u00f6stermesi neticesinde, sa\u011fl\u0131k ileti\u015fimi; hastane, t\u0131p merkezi ve doktorlar i\u00e7in kendilerini en iyi \u015fekilde ifade edebilmeleri ve hedef kitleleriyle do\u011fru ileti\u015fim kanallar\u0131 kurabilmeleri a\u00e7\u0131s\u0131ndan, son derece kritik bir hal alm\u0131\u015ft\u0131r.<\/p>\n

\u2018Sa\u011fl\u0131k ileti\u015fimi\u2019 konusunda, kurum-marka ileti\u015fimi, projeler geli\u015ftirilmesi ve bu projelerin y\u00f6netimi ya da \u00e7e\u015fitli fark\u0131ndal\u0131k kampanyalar\u0131 gibi s\u00fcre\u00e7ler i\u00e7in kaynaklar\u0131n do\u011fru kullan\u0131m\u0131 kadar; t\u00fcm s\u00fcre\u00e7lerde kaliteyi ortaya koyabilmek de sa\u011fl\u0131k ileti\u015fimi payda\u015flar\u0131 a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck \u00f6nem ta\u015f\u0131maktad\u0131r.<\/p>\n

Konusunda uzman olan PRWEST Global Consulting, \u2018Sa\u011fl\u0131k \u0130leti\u015fimi\u2019 alan\u0131nda hizmet verdi\u011fi payda\u015flar\u0131n\u0131n, etik de\u011ferlere ba\u011fl\u0131 olarak belirlenen hedef kitle konusundaki ula\u015f\u0131labilirli\u011fini ve bilinirli\u011fini art\u0131rmak, kuruma dair ortaya \u00e7\u0131kabilecek olas\u0131 krizleri \u00f6nceden sezip gerekli \u00f6nlemleri almak ve markan\u0131n kurumsal ileti\u015fim ve stratejik faaliyetlerini, kapsaml\u0131 bir \u015fekilde y\u00fcr\u00fctmek g\u00f6revlerini ba\u015far\u0131yla s\u00fcrd\u00fcr\u00fcyor.<\/p>\n

Sekt\u00f6re Y\u00f6n Verecek Projeler \u00dcretiyoruz<\/strong><\/h5>\n

\u2018Ortak fayda\u2019 bilinciyle hizmet veren PRWEST, sa\u011fl\u0131\u011f\u0131 geli\u015ftirici bir unsur olarak yaz\u0131l\u0131, g\u00f6rsel ve sosyal medya ile yeni ileti\u015fim teknolojilerini b\u00fct\u00fcnsel olarak ele al\u0131p, \u2018s\u00fcrekli iyile\u015ftirme k\u00fclt\u00fcr\u00fc\u2019 \u00e7er\u00e7evesinde de ki\u015fi, kurum ve kurulu\u015flar\u0131n marka de\u011ferini daima en \u00fcste ta\u015f\u0131may\u0131 hedeflemektedir.<\/p>\n","protected":false},"excerpt":{"rendered":"

PRWEST Global Consulting olarak, 10 y\u0131l\u0131 a\u015fan tecr\u00fcbemiz ile sa\u011fl\u0131k sekt\u00f6r\u00fcne y\u00f6nelik \u00f6zel ileti\u015fim \u00e7\u00f6z\u00fcmleri \u00fcretiyoruz. Teknolojinin h\u0131zla geli\u015fmesine ba\u011fl\u0131 olarak, sa\u011fl\u0131k sekt\u00f6r\u00fcyle ilgili de g\u00fcn\u00fcm\u00fcz d\u00fcnyas\u0131nda; obezite, kalp ve…<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2837,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-3618","page","type-page","status-publish"],"_links":{"self":[{"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/pages\/3618","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/comments?post=3618"}],"version-history":[{"count":3,"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/pages\/3618\/revisions"}],"predecessor-version":[{"id":4881,"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/pages\/3618\/revisions\/4881"}],"up":[{"embeddable":true,"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/pages\/2837"}],"wp:attachment":[{"href":"http:\/\/www.prwestglobal.com\/index.php\/wp-json\/wp\/v2\/media?parent=3618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}